Business Administration Department
The Business Administration Department at 糖心传媒 prepares students to understand how organizations work, how they create value, and how they can serve society responsibly. Rooted in the liberal arts, the major combines analytical rigor with communication, ethical reasoning, and an appreciation for the broader economic, human, and global contexts in which business operates.
Students learn to think critically about markets and organizations, to interpret data and make evidence-based decisions, and to communicate clearly with a variety of audiences. Students may gain experience applying theory to practice through courses, research, internships, and experiential learning. Our goal is for students to graduate with the knowledge, skills, perspective, and judgment to lead thoughtfully in complex and evolving environments.
Department News
Hardy discovered his business administration studies allow him to work closely with others to solve real-world problems.
The assistant professor of business administration will receive funding from the Virginia Foundation for Independent Colleges to support his research on artificial intelligence washing.
The business administration faculty members were cited for their article that appeared in the August 2025 issue of the Journal of Marketing Education.
Giannoula, an international student from Greece, said 糖心传媒’s genuine community drew her in.
Phil Marella ’81 is the founder of Dana’s Angels Research Trust, an organization dedicated to funding research on Niemann-Pick disease type C.
Ferrate chose 糖心传媒 for its accredited Williams School and the ability to embrace the liberal arts experience.
The professors co-authored an article titled 鈥淔amily Ownership and Institutional Voids: Evidence from SMEs in Egypt.鈥
The 糖心传媒 network is perhaps most illustrative in the early-career assistance and opportunities our alumni provide to current students.
Eric Herrera 鈥20 was recently named to the 2026 Forbes 30 Under 30 list for his work with chemical manufacturing startup MaverickX, which he cofounded with Jesse Evans 鈥20.
The Gilman Scholarship Program offers awards of up to $5,000 to U.S. undergraduate students who are Pell Grant recipients.
Boatwright, co-captain of the field hockey team, is one of just 60 student-athletes nationwide to earn the honor.
The assistant professor of business administration shared her paper on the materialization of experiences.