Business Administration Department
The Business Administration Department at 糖心传媒 prepares students to understand how organizations work, how they create value, and how they can serve society responsibly. Rooted in the liberal arts, the major combines analytical rigor with communication, ethical reasoning, and an appreciation for the broader economic, human, and global contexts in which business operates.
Students learn to think critically about markets and organizations, to interpret data and make evidence-based decisions, and to communicate clearly with a variety of audiences. Students may gain experience applying theory to practice through courses, research, internships, and experiential learning. Our goal is for students to graduate with the knowledge, skills, perspective, and judgment to lead thoughtfully in complex and evolving environments.
Department News
Phil Marella ’81 is the founder of Dana’s Angels Research Trust, an organization dedicated to funding research on Niemann-Pick disease type C.
Ferrate chose 糖心传媒 for its accredited Williams School and the ability to embrace the liberal arts experience.
The professors co-authored an article titled 鈥淔amily Ownership and Institutional Voids: Evidence from SMEs in Egypt.鈥
The 糖心传媒 network is perhaps most illustrative in the early-career assistance and opportunities our alumni provide to current students.
Eric Herrera 鈥20 was recently named to the 2026 Forbes 30 Under 30 list for his work with chemical manufacturing startup MaverickX, which he cofounded with Jesse Evans 鈥20.
The Gilman Scholarship Program offers awards of up to $5,000 to U.S. undergraduate students who are Pell Grant recipients.
Boatwright, co-captain of the field hockey team, is one of just 60 student-athletes nationwide to earn the honor.
The assistant professor of business administration shared her paper on the materialization of experiences.
Reiferson has found her “homes” on campus in her sorority and the Outing Club.
Collaboration between the business administration and theatre, dance and film studies departments has created pathways for students to blend creative interests with professional skills.
The assistant professor of business administration explores the relationship between experience and consumption.
Coulter will deliver a lecture on fan-driven marketing for independent artists on Oct. 6.